At Uye Surana, your privacy is important and we take it seriously. We’re committed to only using policies and procedures that help us serve you better as you use our website while protecting your privacy and security. To do that, we invite you to read this page to get a better understanding of what information we might collect from you, how we use any information we receive, and how we protect it. We also would like you to understand your options to control its use, though we do need to gather certain information (as described here) in order to offer you some of our products and services. We re-evaluate these processes and update this page on a regular basis to ensure that you’re informed and to ensure that we’re crafting the most secure, effective, and safe experience possible for you while you shop with us.

If you have any questions or concerns regarding this policy, please send us an email at — we are happy to help you.

GDPR Compliance

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Payment Information

All payments to Uye Surana are processed securely through Shopify Payments, PayPal, or Afterpay. Any payment information entered on our site is secure. We do not store or have access to view your full payment details, credit card number, or full billing information. When you enter this information to complete a payment, it is not visible to Uye Surana or associated with your person — the payment is securely processed by Shopify Payments, PayPal or Afterpay and not stored or accessed by us after processing.

Browsing Information

Like many web sites, we automatically track certain information when people visit our site. However, most of this data is anonymized and not linked to any other information we collect about you. This automatic browsing information simply helps us understand how people like you are using and experiencing our website, and allows us to improve, modify, and enhance your experience as one of our customers or a user of our website. The kind of information we collect for this purpose might include things like your browser type, what pages or content on our website get clicked on, what search terms visitors make, or IP addresses. Again, this data is anonymous and we don’t link it to other information about you.

Third Party Stipulations

We may use some third-party companies to help provide certain services to you. For example, the payment processing companies listed above may help us bill you for any items your purchase from us. An email service provider (Mailchimp) may send out emails that you’ve consented to receive from us on our behalf, or other providers might help track web traffic to improve our services, advertising materials, and products in accordance with our audiences’ interests and experience with our site. Any information received by any such party is not used to personally identify you. These parties are only authorized by us to use any of this information in order to support us in providing our services to you — processing your orders, sending out emails you’ve requested we send you, improving your experience of of our website, advertising, or marketing materials, etc. We do not authorize any of these companies to use this information for any other purpose but providing these services to you on our behalf. We don’t share your information with others for any other reason except as outlined in this policy.

Cookies & Pixel GIFs

A cookie is a small file that a website sends to your device in order to recognize it upon a visit, and tailor its services to users’ needs. At Uye Surana, we use cookies to perform certain functions, such as allowing you to establish a shopping cart session with us. If your Internet browser allows you, you are free to decline any cookie usage by our website, but please note that it will possibly hinder your shopping experience on our website.

We and our service providers sometimes may use “clear GIFs” or “pixel tags” to help us perform some administrative tasks — mostly measuring web traffic and making our web advertising & email marketing campaigns more effective and interesting for our users. A pixel GIF is an electronic image that’s the size of a single pixel — 1x1 — that doesn’t visibly appear when you visit our site. They allow us to assess general trends, like which pages of our website are being visited by users frequently, or whether a marketing email recipient has opened our emails recently. We & any service providers we use (such as MailChimp, Google Analytics, or Adroll) collect information like this to better tailor any promotional materials or advertising campaigns to your experience, or track general trends of how people are using and interacting with our website and promotional materials.

Any information collected in this way is not used to personally identify you, nor do we combine it with any other data to associate it with you specifically — it merely is used to track general behaviors so we can update our site and advertising/marketing campaigns to better reflect our audiences’ needs and interests, and to track your activity to help ensure you see content that is more relevant to you. You are absolutely free to restrict the usage of this information to help us serve you interest-tailored ads, and you may opt-out of receiving this specific type of ad by visiting NAI here. However, please note that this does not opt you out of receiving advertising in general — you’ll merely receive generic ads, instead of ones we’ve created to better fit your experience.

Account Registration Information

We allow you to become a registered user by creating an account with us on our website through Shopify or through or loyalty program via LoyaltyLion. This makes it more convenient for you to access your cart, complete purchases and get through any checkout processes more easily. We ask for your email when you register, but we will only ever use your email to do the following:

  1. process your order or otherwise contact you to offer customer service regarding your order
  2. send you offers, updates, discounts, and the like, as you've agreed to receive, via our email newsletter

We don’t share this information with any other parties except as specified above — in aggregate, anonymized, or protected forms, under confidentiality terms, in order to provide products, functionality, and services to you more effectively.

Other Stipulations

Social Media Features: Some of our content might include social media features — such as a Facebook “Like” button. Your interactions with these features are governed by the respective privacy policy of the company providing the feature, and any privacy settings you’ve set up with them.

Outside Websites: This Privacy Policy only applies to our website and services. We aren’t responsible for any privacy practices or content utilized by any Web sites that might be linked to by this one. Please refer to the privacy policy of other Web sites we link to when you travel outside of ours. We always encourage you to use discretion when using the Internet or submitting personal information online. 

Legal Protection: To the extent permitted by law, we may disclose or release information we collect about you in a scenario in which we believe such an action is appropriate, required, or in compliance with the law or with legal requests. Additionally, we may disclose or release information if we believe it’s necessary in order to otherwise protect or defend our rights, property, or safety, or that of our users or third parties. Any such potential decisions to release such information may be made by us in our sole discretion.

Date Effectiveness: This policy is effective as of January 2016, and may be updated, changed, or modified as we see fit, in accordance with current general accepted standards and best practices, at any time. Whenever we make changes, we’ll notify you by updating this page accordingly. As such, you are encouraged to periodically review this policy and keep apprised of our current practices. Remember that by accessing our Web site or using our services, you consent to agree to this policy — if you don’t want to be bound by this policy, we ask that you not use or access this site.

If you have any questions regarding this policy, please let us know at You can also reach us at:

Uye Surana

373 Broadway #602
New York, NY 10013

You are welcome to update your email subscription preferences at any time by selecting the appropriate link within any emails you receive from our newsletter. You may also request for us to update or delete any of your information by emailing or sending us a request at the address above. 

We are happy to respond to any requests for account deletion or other requests made regarding how we use or share your information, and will do so within a reasonable timeframe. Please keep in mind that any change you request regarding this information may adversely affect the quality or functionality of your experience with our website, services, or other features in which you are interested.